Trade Show ’90 at LFRC
The successful reincarnation of the Atikokan Trade Show as part of the annual Lion’s Spring Carnival has encouraged the Chamber of Commerce and the Lions Club to try again this year.
From Friday to Sunday, May 25-27, the Lions and the Chamber will host Atikokan Trade Show ’90 at the Little Falls Recreation Centre. The organizers are planning 40 booths for the business and organization use, and will also welcome back Al’s Wonderland and their Kiddie rides.
Paula Sanders, the Chamber’s manager, says that the trade shows are becoming increasingly popular. They are an economical way for businesses and other groups to get their message out to the public, and they give visitors a new and different shopping experience.
The organizers decided to move their show this year in an effort to spread their business around. Like the arena, Little Falls offers a spacious location with all the services necessary – hydro, parking, easy access, etc.
In order to encourage participation, the organizers have planned a variety of promotional efforts – radio ads (including live remotes), a trade Show ’90 flyer, posters, and newspaper ads throughout the district – to build awareness of the show. The Chamber is also planning a trade show workshop to help business prepare for the event in early May.
“For businesses, this can be an ideal time to introduce new lines, launch new campaigns, offer their customers special incentives, or just move stock via sales,” says sanders. “Basically, this is a traffic builder for their stores. Show visitor return to buy items they have seen exhibited at the show.”
For the businesses, booths cost anywhere from $150 to $300, and must be booked before May 14. (Of course, all booths are assigned on a first come, first served basis; contact Sanders at the Chamber office, 597 – 1599, for details).
March 28, 1990